Beyond            the Book

Case studies on the power of authoring a businesss book

Before the Book

Prior to unveiling the transformative leadership concepts in “Multipliers,” Liz Wiseman was deeply rooted in the corporate world, particularly in the realm of executive leadership and development. With a stellar track record at Oracle Corporation, where she functioned as the Vice President of Oracle University and led the company’s global human resource development team, Wiseman amassed a wealth of firsthand experience. Observing different leadership styles and their effects on teams and productivity, she discerned patterns and began formulating the foundational ideas behind “Multipliers”. Her extensive corporate experience, combined with her curiosity about human potential, provided the fertile ground from which the seeds of “Multipliers” would eventually sprout. 

The Book

Have you ever noticed how certain leaders seem to magnify the talents and capabilities of their teams, while others seem to dampen the spirit? That’s the central theme Wiseman unpacks in her book. She identifies two contrasting leadership styles: ‘Multipliers’ and ‘Diminishers’. Multipliers inspire and elevate their teams, tapping into untapped potentials. Meanwhile, Diminishers, often unintentionally, hold their teams back, limiting creativity and innovation. What sets this book apart is that Wiseman doesn’t just diagnose the problem, she provides actionable steps for leaders aiming to embrace the ‘Multiplier’ approach. It’s a compelling exploration of leadership dynamics, offering a roadmap for real change.

Beyond the Book

The real impact of “Multipliers” lies not just in the pages of the book but in how Liz Wiseman has effectively leveraged its content to create a thriving consulting business. As a leadership consultant, she has translated the theoretical groundwork laid out in her book into practical training programs that have impacted countless businesses.

Keynote Speaking Engagements

Today, Liz Wiseman is a high demand keynote speaker. Her live event speaking fees range from $50K to $100k. Organizations can also request a virtual speaking event from $30K to $50K. Liz is at the top tier of paid speakers, but lower tierd and less experienced authors can demand $5 to $20K for a speaking engagement covering their book publishing costs after just a few talks. 

Creating a Business from Your Book

The Wiseman group is one of the top corporate consulting firms in the nation. In addition to Keynotes, they offer webinars, workshops, coach training, assessments, and certifications. Liz has built a team of practitioners to help facilitate the Wiseman Group’s offerings. 

The training programs have been a resounding success, not only in terms of revenue but also in terms of reach and impact. Wiseman has successfully scaled her influence, creating a ripple effect that benefits a myriad of organizations worldwide. Her influence extends far beyond the individual leaders she trains, it trickles down to benefit entire teams and organizations, thereby amplifying her impact exponentially.

The Return on Investment

Liz Wiseman is a shining example of how an author can use a book to springboard into a variety of other lucrative and impactful business avenues. In her case, the “Multiplier” effect is not just a leadership principle; it’s a business strategy. For aspiring business authors, Wiseman’s journey exemplifies the untapped potential that can be accessed when you go “Beyond the Book.”

The Beyond the Book Series

The Beyond the Book series is testament to the life changing impact a book can have for an author. Each story underscores how authoring a book isn’t just a personal achievement, it’s a launching pad to a new world brimming with opportunities. Remember, every renowned author began with a single idea. If you’ve ever felt the pull to write, know that your voice has a place in this world. Channel your expertise, passion, and insights, and you too can journey beyond ideas and experience and get your book out of your head and onto the shelf. 

Ready to learn how you can  Write the Right Book?